Norwich Union (NU) has withdrawn its direct motor products from all insurance price comparison websites.
The company, which forms part of the Aviva group, has announced the launch of Price Check Norwich Union, an Internet and telephone service that promises to show customers the prices and details of competitors’ products, even when they outshine its own.
According to the insurer, customers seeking a motor quote from NU can make comparisons with over 140 other insurance providers in the market.
The facility allows checks on competitors’ cover details such as excess, courtesy car and legal services, plus up to 30 additional features. The entire offering is also available over the phone.
In related news, NU will be changing its name to Aviva in the summer of 2009.
The decision to drop the NU brand was announced in April, when Aviva’s chief executive, Andrew Moss, explained that he was keen to have all the group’s products under one brand that can be recognised worldwide.
NU was formed in 1797 and has been a household name in general insurance for decades.
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