The UK's largest insurer has launched a brand new web and phone service that gives customers the prices and products of its rivals - even if they're cheaper.
Customers seeking a motor quote, will be offered new simple ways to check the insurer's motor policy and price against its competitors. They will also be offered the chance to check policy cover and feature details with over 140 other insurance providers in the market.
By giving people an instant service that benchmarks its policy against other providers, Norwich Union believes it will give customers confidence in the price and product it is offering.
David Tyers, director of marketing at Norwich Union, said: "The truth is no insurer is cheapest all of the time; the difference is we will tell customers when we are and when we are not.
"But clearly we hope that we will be competitive for many customers and we know, as a package, our motor insurance represents great value and people will choose to buy from us."
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